Binney & Smith would often use their logo within an event context. Although were had to be careful to keep to the corporate guides for the production values of the logo there was a lot of freedom on how it was used. They even examined the idea of using it as an abstraction though I don't think this went to print, they carefully evaluated everything we presented.
LEFT: This is one of a series of prototypes, if you click the
image you can download a PDF with others.